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Roel Heremans: The NeuroRight Arcades

Ars Electronica Festival 2022: In a world where neuro-wearables and brain-computer interfaces will soon be ubiquitous, we should also talk about "NeuroRights."

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Collaboration with artists and researchers from around the world repeatedly serves as an impetus for the Ars Electronica Futurelab to explore new themes and points of view. This year, the Flemish artist Roel Heremans will be a guest at the Linz Futurelab. His transdisciplinary artistic approach combines sound, composed introspection and neurofeedback. In the course of his residency, together with his team, he is working on a project that deals with the five “NeuroRights”, as social and ethical frameworks for innovation in our society.

The NeuroRight Arcades consist of five interactive installations that aim to make the “NeuroRights” of intellectual privacy, personal identity, freedom of will, equal access to intellectual augmentation, and protection from algorithmic bias tangible for participants. In front of a custom-built arcade machine, they wear BCI headphones and are guided through an aesthetic experience in real time that makes their mental state transparent and malleable. Through the visceral, involuntary, bodily responses thus evoked, The NeuroRight Arcades aims to make participants perceive their own need for “NeuroRights.” In this way, users prepare themselves for a world in which neuro-wearables and BCIs (brain-computer interfaces) will be ubiquitous.

Develop a new awareness of “NeuroRights” to prepare yourself for the future and let The NeuroRight Arcades in the theme exhibition “STUDIO(dys)TOPIA – at the Peak of Humankind” at the Ars Electronica Festival 2022 take you into an expanded world of perception.

This project is funded by the Flemish Ministry of Culture, Youth and Media.