Digital Incubator

First Stage

The first incubation stage is dedicated to the refinement of the initial digital pilots. Informed by the knowledge gained from mentoring and peer-to-peer learning sessions, and a self-diagnostics framework, museums will reflect on how their digital strategies and their pilots address their specific needs and context.

Three two-day learning blocks will focus on digital revenue models for online, onsite and hybrid cultural offers with an eye towards the broader visitor experience. The training will go beyond sales, transaction, and marketing strategies to address the particularities of the sector and focus on audience analysis and engagement. These sessions will zoom into specific contexts and propose a mix of customised, license-based, and open-source solutions.

Selected tech and creative industry partners will pitch solutions in sessions that aim to set the basis for knowledge exchange between the two sectors and bring the pilot ideas one step closer to implementation. To ease cross-sector encounters and further collaboration, an online meeting space will be set up.

Collective mentorship sessions will gather museums working in the same innovation area and support them in designing a relevant, realistic, and innovative vision for their pilots.

A series of on-boarding, exchange and collaboration sessions, and tutorials will be organised to create a peer-to-peer learning environment. This will allow participants to benefit from the learnings of other pilots and other topic/area-specific best practices, test assumptions and ideas, iterate versions of their pilot.

Second Stage

The second stage of the incubation programme is the time for the pilots to become a reality. Museums will navigate the implementation of their pilot, supported by exchange sessions and continuing mentoring.

Monthly open hour sessions will give them a chance to discuss collective questions and concerns and share their experiences. The peer-to-peer scheme will contribute to building an environment in which institutions can receive peer reviews, address sensitive challenges, problems, and share success stories and experiences.

The case study analysis and research on the status-quo done by the DOORS consortium partners in the first part of the project will inform the topics of the six Inspiration Sessions held by members of the ORBIT and invited cases.

Three workshops will allow further joint practical investigation of the defined innovation areas. Throughout their implementation journeys, institutions working on the same innovation area will part-take in three Progress Sharing Sessions to present their work and receive feedback.

The particularities of each pilot will be addressed in four Individual Mentoring Sessions. Three sessions will be held by a mentor specialising in the innovation area chosen for the pilot. In contrast, a mentor specialising in a different innovation area will run the fourth one to create an iterative feedback loop and add depth & quality to the individual mentoring.

Sustainability Workshops held during the Ecsite Annual Conference will address the long-term impact of the digital strategies developed.

Participating institutions will document the implementation of the pilots, gather the lessons learned, best practices and sustainability plans in a guideline publication that can serve as a starting point for other institutions interested in rolling out similar programmes in the future. The outcomes of the pilots will be presented to museum practitioners to create the setting for a systematic pilot take-over and increase awareness of the potential of museum digitalisation among policymakers.