A Face or a Factory is a family, a corporation and a laboratory of faces, masks and new identities. By creating new personae based on harvesting DNA material and a 3D scan of each individual seller ― who in turn is offered a seat in the company, along with a specific share of its assets― the project aims to modulate different heteronyms ―their biographies, professions and precise function― in contemporary corporative capitalism.
Pairing the latest biotechnological techniques to powerful machine learning algorithms, the artwork unfolds the human face as a complex territory of genetic, juridical, cosmetic, political and military power relations.
Project Credits / Acknowledgements
Website design and development: Marko Damiš (SI), Igor Malič (SI)
Sound: Gašper Torkar (SI)
Legal expert: Anja Blaj (SI)
Biotechnological expert: Kristijan Tkalec (SI)
Electronics, sensorics: Lovrenc Košenina (SI)
Programming: Tomaž Štrus (SI), Richard Cole Lavrence Mrvar (SI)
Video: Tina Lagler (SI)
Acknowledgement: Marinka Horvat (SI); University of Ljubljana – Biotechnical Faculty – Chair of Genetics, Biotechnology, Statistics and Plant Breeding (SI)
Produced by: Kersnikova Institute / Kapelica Gallery + BioTehna (SI)
Exhibition is part of the ‘European ARTificial Intelligence Lab’ project that is supported by the Creative Europe Program of the European Union, Ministry of Culture of the Republic of Slovenia, Ministry of Public Administration of the Republic of Slovenia and Municipality of Ljubljana – Department for Culture