LogiMAT 2016 – DS Automotion

Ars Electronica Solutions with DS Automotion at LogiMAT 2016.

DS Automotion, an Austrian manufacturer of driverless transport systems (AGVs, automated guided vehicles), has successfully established itself on the international market. For many years now, DS Automotion has been present at LogiMAT, Europe’s largest annual intralogistics trade show held annually in Stuttgart.

With support provided by Ars Electronica Solutions, the launch of DS Automotion’s latest product—nicknamed Sally—was a big hit at the most recent LogiMAT. Ars Electronica Solutions morphed this compact, industrial-strength AGV into an independently roving photographer. Throughout the trade show, Sally tirelessly mixed and mingled on the perimeter of DS Automotion’s booth, cordially inviting attendees to pose for a snapshot. The portrait Sally took was then enhanced with a new, preselected background. This fun little pause was a welcome respite from the hustle and bustle for hundreds of trade show guests, who also got to take an amusing souvenir photo home with them.

More photo safaris by Sally the Photographer are already being planned!

Project Credits: Stefan Dorn, My Trinh Gardiner, Christoph Hofbauer, Fadil Kujundžić, Dietmar Peter, Markus Wipplinger, Claus Zweythurm

Foto-Credits: Claus Zweythurm