In 2024, NTMoFA and Ars Electronica unite to spotlight Taiwan’s artistic flair. The artist collective Simple Noodle Art debuts Exploration and Exploitation, an AI-powered video system adapting to audience emotions. Exhibited in Taiwan and Austria, it highlights Taiwan as a global art-tech hub.
Type: Commissioned Artwork
Duration: March – November 2024
City, Country: Taipei, Taiwan
Venue: National Taiwan Museum of Fine Arts (NTMoFA) Taipei
In 2024, the National Taiwan Museum of Fine Arts (NTMoFA) and Ars Electronica join forces for the very first time to co-commission a critical artwork by a Taiwanese artist or artist collective. This collaboration combines the artistic heritage of NTMoFA with the innovative spirit of Ars Electronica, aiming to spotlight Taiwanese talent on an international platform. By showcasing Taiwan’s vibrant art scene, the partnership fosters cross-cultural exchange and promotes global visibility.
For this inaugural project, the artist collective Simple Noodle Art has been selected to create Exploration and Exploitation, an AI-driven interactive video system that adapts its narrative based on audience emotions. This ambitious work delves into AI-driven narratives and personalized social media content.
In 2024, Exploration and Exploitation will be exhibited in both Taiwan and Austria, offering a dual presence that expands its reach to a global audience. The dual exhibitions at Ars Electronica and NTMoFA underscore Taiwan’s role as a vital hub for art and technology collaboration.
Exploration and Exploitation – AI Interactive Video
Simple Noodle Art (TW): Zi Yin Chen (TW), Hsiang Feng Chuang (TW)
Does AI exacerbate social divisions when faced with the dilemma of exploring and exploiting humans? The rise of social media has changed the means and direction of information flow. As information is delivered by AI recommendation algorithms in a pandering way, it seemingly increases the opportunity to access more information. However, does it also make it difficult for individuals with different standpoints to receive each other’s perspectives, thus leading to filter bubbles?
Biographies
Simple Noodle Art is an art collective founded by Chen Zi-Yin and Chuang Hsiang-Feng in 2019. They use diverse media, including installation, video, net art, photography, and AI. With a background in art and information technology respectively, Chen and Chuang focus on the interaction between technology and humans, along with how such interactions alter and impact lifestyles. Through interdisciplinary thinking, they aim to create works like simple noodles with simple ingredients, but with an amazing taste.
They have been awarded Prix Ars Electronica, New Animation Art Category, Honorary Mention (2023), and Taipei Art Award, Honorary Mention (2023). Their past works have been exhibited at various institutions, including the National Taiwan Museum of Fine Arts (NTMoFA), Taipei Fine Arts Museum (TFAM), Arko Art Center, the Jut Art Museum, the Museum of Contemporary Art Taipei (MOCA), and Absolute Space for the Arts.
https://chenziyin.cargo.site/Home
https://www.instagram.com/simplenoodle.art/
Artwork Credits & Acknowledgement
This work was co-produced by National Taiwan Museum of Fine Arts & Ars Electronica in 2024, with support from the Ministry of Culture (Taiwan), R.O.C., under the Technology Art Venues Innovation Project and the Taiwan Content Plan.
Simple Noodle Arts‘ latest installation, an AI-driven interactive video system that shifts narrative perspectives based on audience emotions, is the first co-commissioned artwork by NTMoFA and Ars Electronica. This collaboration marks the beginning of a new partnership between the two institutions, exploring AI-driven narratives and personalized social media content.
