Zaragoza City of Knowledge (Zaragoza ciudad del conocimiento) has got assistance from Ars Electronica, as the Spanish foundation launches its PASEO PROJECT, an effort to jointly seek creative new ideas for communication in and with a city.
Duration: March 27/28, 2012, and June 26/27, 2012
City, Country: Zaragoza, Spain
Venue: Zaragoza City of Knowledge
The Spanish foundation “Zaragoza City of Knowledge” (“Zaragoza ciudad del conocimiento”) launched the PASEO PROJECT program in Zaragoza with the support of Ars Electronica in order to jointly search for new creative ideas for communication in and with a city. Using the example of Ars Electronica and its influence on Linz, further interesting models were presented in the form of a symposium, which were developed by artists and creative technologists as interventions for a real or virtual urban space. The event was also used for the first time to open up an ideas platform for the collection of new artistic projects and to bundle local creativity in the interplay between art and technology, a city and its citizens. In a workshop at the end of June, the project ideas met different people from Zaragoza and three of the most outstanding projects were awarded prizes. Many thanks to the Austrian Cultural Forum in Madrid for supporting the symposium at short notice.
The jury awarded a prize to the artistic sound intervention URBAN AUDIO by Florian Türcke (DE) and a prize for the outstanding work of the La Jota elementary school in Zaragoza for their project CALLEJERO JOTERO (Street Map Jotero). The Audience Award went to the Spanish artist Daniel Palacios and the project WHATEVER HAPPENED, HAPPENED.
The PASEO Project is initiated and organized by the The Fundación Zaragoza Ciudad del Conocimiento (Zaragoza City of Knowledge Foundation) and is supported by Ars Electronica Linz/Austria. The initial presentation of the project, an extensive panel, and the opening of the online idea platform will take place on March 27th and 28th 2012. The Foundation has been commissioned by the Zaragoza City Council to establish a ground for artistic and scientific innovation on the topics like new ways of city representation by interactive models, data networks / data visualization, augmented reality in the public realm, video mapping on public spaces and urban digital media.
The Zaragoza City of Knowledge Foundation aims to support different works on these topics within the next year that should be presented at the opening of the Centre for Art & Technology (CAT) at the Milla Digital (Digital Mile) area in Zaragoza (opening of the CAT is scheduled by the start of 2013).
In order to inform the public about the CAT´s aims, possibilities and future plans, and involving the citizens in upcoming engagement and dialogue possibilities and create a creative community already in advance of the opening of the CAT, the Zaragoza City of Knowledge Foundation has prepared this panel. A panel of outstanding examples of interest aimed at Zaragoza´s citizens and creators, and international experts. This panel, as well as the whole PASEO Project, has been conceived with the support of Ars Electronica Linz/Austria.
The first seminar will debut on March 27th evening with the key note by Gerfried Stocker, artistic director of Ars Electronica Linz, open for all public interested. Gerfried Stocker will focus on the example of Linz and how Ars Electronica influenced and transformed the city.
PUBLIC LECTURE on March 27th 2012
Ars Electronica and its influence on the pulse of Linz
an opening lecture by Gerfried Stocker on March 27th 2012 at 7pm at the Escuela de Artes de Zaragoza (Maria Zambrano, 1-3, Zaragoza)
Ars Electronica in Linz, Austria has been an internationally successful cultural venue, research facility, cyberarts competition and educational institution for more than 33 years now. Ars Electronica diversified activities are based on a global network of artists, researchers and scientists, and in fact, it`s precisely this interplay of bold, creative experimentation, artistic talent paired with technological expertise, and a process of scientific and social reflection that has enabled Ars Electronica to achieve international acclaim as the benchmark institution in contemporary digital art and media culture.
Ars Electronica has also become a significant source of inspiration in the process of cultural and economic change that has been underway locally in the city of Linz. As a result, Linz has come to epitomize the model municipality, whose orientation on the future is not just a question of commerce and industry, but rather one that is envisioned primarily as a cultural or artistic work and also serves as a prototype for urban renewal and cultural policy development options that go beyond tourism and traditionalism.
SEMINAR – EXPERTS PANEL on March 28th 2012
From 09am till 09pm. Centro de Historias de Zaragoza, Plaza San Agustín, 2. Full Price: 60 Euro. Reduced price for students: 20 Euro
On March 28th, the seminar will continue with a cutting-edge panel including presentations from a list of 8 panelists: international and national well known representatives and artists, curators and/or researchers are invited to provide a state-of-the art-overview on the topic PASEO PROJECT – new creative models to experience the city
Under the topic: The city as a real and virtual space of intervention
Susanne Jaschko (DE) – Moderator www.sujaschko.de
Pablo Valbuena (ES) http://www.pablovalbuena.com/
Eduardo Estopinan /Arstic (ES) http://www.arstic.com/en/
Stefan Mittlböck- Jungwirth (AT) https://ars.electronica.art/futurelab/de/aktuelles/about/media-art-architecture/
Under the topic: City data visualization and it´s implications
José Luis de Vicente (ES) – Moderator http://vimeo.com/jldevicente
Dietmar Offenhuber (AT) http://offenhuber.net/
Fermin Serrano / BIFI (ES) http://bifi.es/~fermin/
Mahir M. Yavuz (TR) http://casualdata.com
SCHEDULE on March 28th 2012
9:30 – 10:00
Check in and registration for participants
10:00 – 10:20
Welcome, project background and relation with the Art¬Tech Centre (CAT) by Mr. José-Carlos Arnal, Managing Director of Zaragoza City of Knowledge Foundation
10:20 – 10:30
Introduction about today’s seminar, introduction of the guest panelists and overall project by Juan Pradas, Milla Digital project manager at the Zaragoza City Council
10:30 – 10:50
Susanne Jaschko
Dr Susanne Jaschko (*1967) is a Berlin based independent curator, author and lecturer. Susanne Jaschko studied art history, history of architecture and linguistics at the RWTH Aachen, Germany. Her doctorate thesis dealt with self-portraiture and self-understanding in GDR painting between 1949 and the 1980s. Between March 2008 and May 2009, she was head of presentation and of the artist in residence program at the Netherlands Media Art Institute in Amsterdam. From1997 – 2004 Jaschko was curator, then deputy director of the transmediale festival for art and digital culture in Berlin. Next to her curatorial work she has taught on an academic level in Germany and abroad, was jury member for Prix Ars Electronica and she regularly speaks at conferences as well as publishes on themes related to her curatorial practice.
In her overview presentation, Susanne Jaschko will focus on her recent research activities: Over the past decade, public spaces have been settings of a growing variety of artistic interventions—both with and without new technologies—in the urban fabric. This interventionist art practice has flourished on the basis of increasing acceptance of performative and processual artworks by citizens, cultural institutions and, in numerous instances, city councils. However, in light of budget cuts throughout the European cultural landscape and a reemerging desire for socially sustained and engaging art, today’s and tomorrow’s challenges lie in the creation of art processes that integrate themselves into the individual social, political and cultural dynamics of cities. While this practice noticeably blurs the boundaries between art and life, and still faces some critique that accuses it of being too utilitarian and instrumental, artists as well as the commissioning bodies have to amass more knowledge and build structures that support the production and long-term implementation of art processes. This presentation will look at examples of interventionist art and art processes, and try to outline some of the core principles of participatory and community-driven projects.
10:50 – 11:10
Pablo Valbuena
Pablo Valbuena (Madrid, 1978) develops artistic projects and research focused on space, time and perception. Some key elements of the construction of his work are the overlap of physical and virtual space, the generation of mental spaces by the viewer, the dissolution of the limit between real and perceived, the unity of time and space or the use of light and projection as a the prime matter of his work.
In his talk he will present his large site-specific interventions in the public space, which have been seen in The Hague City Hall (the Netherlands), Museo Universitario de Arte Contemporáneo (Mexico City), Plaza de las Letras-Medialab Prado (Madrid), Murcia City Hall (Spain) or Vooruit-Ghent University (Belgium) as well as some ideas that interests him related to architecture and the city.
11:10 – 11:30
Eduardo Estopiñán /Arstic
Eduardo Estopiñán is R&D Manager at ARSTIC Audivisual Solutions. ARSTIC Audiovisual Solutions is a creative and technological consulting company from Zaragoza, specialized in audio, video, lighting and interactivity, targeted mainly to the union between artistic creativity and technological innovation.
ARSTIC presents the possibilities offered by new audiovisual and interactive technologies in arts and participatory interventions in urban spaces. Samples of some projects such as the development of interactive control of the Digital Water Pavilion, ephemeral installations like Virtual Graffiti or training activities such as Videomapping Workshop at Zaragoza Activa, will be shown.
11:30 – 11:50
Stefan Mittlböck – Jungwirth – Fohringer
Stefan Mittlböck – Jungwirth – Fohringer is holding a degree in Fine Art and is having a technical background as electrician. He is member of the Ars Electronica Futurelab since 2001. Since 2009 he is director of the media art and architecture group at Ars Electronica Futurelab. In his talk Stefan Mittlböck- Jungwirth- Fohringerwill focus on media facade projects, interactive city models, telematic public art projects and art in public place (including mobile device projects and other technological interfaces in/for cities), realized with the support or by Ars Electronica Futurelab.
11:50 – 12:10
Coffee Break
12:10 – 13:10
Panel discussion and Q&A – short sum up by Susanne Jaschko
13:10 – 14:10
Meeting with panelists / Networking
14:10 – 15:00
Lunch break
15:00 – 15:20
José Luis de Vicente
José Luis de Vicente is a cultural researcher, curator and writer, currently directs the Visualizar Program on Data Culture at Medialab Prado (Madrid) and is one of the founders of ZZZINC, a consultancy for research and innovation in cultural institutions and the creative sector. Previously he has been deputy director of ArtFutura, Spain’s first festival of Art and Technology, associated curator at the acclaimed Sonar Festival for Advanced Music and Multimedia Art and program curator for OFFF. Recent curation projects include the exhibitions Playtime: Videogame Mythologies (Maison d’Ailleurs, Switzerland, 2012), Invisible Fields: Geographies of Radio Waves (Arts Santa Monica, Barcelona, in coproduction with Lighthouse Arts, 2011) and Habitar (LABoral Art Center, Gij