Art Thinking Lounge

Art Thinking Lounge / Ars Electronica x Hakuhodo Inc. - Photo: Ars Electronica / Martin Hieslmair

Exhibition

Art Thinking Lounge

Future Citizen Kit

Ars Electronica (AT) x Hakuhodo Inc. (JP)

In these uncertain times, there is a growing demand for transformation across various sectors of society, including education, industry, and government. The platform Art Thinking Lounge was born from the collaboration between the Japanese integrated marketing and innovation company, Hakuhodo, and Ars Electronica. Art Thinking Lounge serves as a space to gather practices and wisdom that return the potential of art for transformation to citizens and society, fostering a venue for exchange of ideas.
The theme of this year’s lounge is Future Citizen Kit. Three groups—Ars Electronica Futurelab, Hakuhodo, and the Fashion Frontier Program (FFP)—will present various toolkits for the citizens of the future.

Ars Electronica Futurelab, the research and development division of Ars Electronica, is a lab and atelier dedicated to prototyping the future. By harnessing AI, they will present Citizen Manifesto, a program that fosters playful dialogue about the co-creation of future manifestos, with a focus on the festival’s theme of PANIC – yes/no.
HAKUHODO Inc., Sei-katsu-sha insight R&D Institute, the research and development organization of Hakuhodo, will showcase three research tools that focus on the “small voices” of citizens, allowing participants to experience their philosophy of “Sei-katsu-sha (living person) insight” at the People Thinking Lab.

The Fashion Frontier Program (FFP), an initiative by fashion designer Yuima Nakazato, is an educational and incubation program that nurtures artists who aim to transform the future of the fashion industry towards sustainability. They will showcase their future visions through clothing created from this FFP and provide a venue for citizens to offer feedback.

How can we, together with citizens, harness the power of art to address the upcoming technological advancements and societal challenges?

  • Citizen Manifesto

    Ars Electronica Futurelab (AT), Hakuhodo Inc. (JP)

    Citizen Manifesto unites festival visitors to collaboratively express ideas about citizenship and future action. AI supports them as a tool to summarize their dialogues and turn them into posters that add to a collective manifesto.

  • People Thinking Lab

    HAKUHODO Inc., Sei-katsu-sha insight R&D Institute (JP)

    People Thinking Lab is an initiative grounded in the philosophy of Sei-katsu-sha Thinking, which views people as multifaceted individuals who actively live within diverse societies. At this year’s festival, it focuses on exploring ways to listen to the small voices of Sei-katsu-sha.

  • FASHION FRONTIER PROGRAM 2025

    Ars Electronica (AT) x Hakuhodo Inc. (JP)

    For this exhibition, seven finalists have been selected from past programs. Each of them tackles a different social issue through their work, exploring themes. Their pieces are not just garments—they are messages, visions, and questions about how we live and where we are heading.

Please note: The program for the Ars Electronica Festival 2025 is still in progress.
We are currently preparing all the information for the website and plan to put the full program online in the coming days – stay tuned!