Attention, please!

Attention, please! / Christoph Pretzsch - Photo: Christoph Pretzsch

Attention, please!

Christoph Pretzsch (DE)

Attention, please! is an interactive multimedia installation exploring the decline of human attention spans in the age of media overstimulation and dopamine-driven manipulation. The core theme questions how constant exposure to fragmented, high-speed content affects our ability to focus. The installation features 60 visual channels displayed across four screens, accompanied by pulsating LED light shows designed to overwhelm the senses. Viewers interact through a controller, creating the illusion of agency within chaos. The setup is constructed from repurposed techno junk—discarded electronics and outdated devices—serving as a physical reminder of the overconsumption and disposability embedded in both digital and material culture. The project critiques algorithmic media environments and capitalist neurochemical exploitation while intensifying the battle for focus, forcing viewers to confront their own roles in cycles of distraction and excess.

Please note: The program for the Ars Electronica Festival 2025 is still in progress.
We are currently preparing all the information for the website and plan to put the full program online in the coming days – stay tuned!