Space is not neutral. It is shaped by time, materials, and the rhythms of life that move through it. Yet in a world of excess, space has become rigid—defined by engineered surfaces, sealed environments, and systems designed for control rather than adaptation.
The exhibition conjures a new era of architectural imagination through innovative approaches to materials, form, fabrication, and application, culminating in novel building components. These components are monolithic, thermally optimized, 3D sand-printed assets that form a playful and tactile aggregation. They highlight the beauty, adjustability, and precision of the digital tools used in their design, as well as the technology behind their realization.
This forms the heart of the exhibition, which is accompanied by transmedial devices that trace the components’ origins, map their purpose, and reveal the spaces they engage with. Narrated through wayfinding floor graphics, the exhibit explores contrasting tactile surfaces and forms that emerge from site-specific input data. In doing so, it asks whether we can move beyond sealed enclosures to rediscover a more reciprocal way of inhabiting the world. BRIAN is a proposition—an experiment in architectural agency and a step toward spaces that nurture rather than confine, aimed at a future shaped not by panic but by care and curiosity.

BRIAN - Installation Concept - plan view / Joyh Design / Oliver Thomas Hamedinger / Jade Bailey - Photo: Joyh Design
Exhibition
BRIAN
Designing with Innovation for an Ultraviolet Future
Joyh Design / Oliver Thomas Hamedinger (AT), Jade Bailey (GB)
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Photo: Joyh Design OG
Joyh Design
Joyh is a creative design studio based in Vienna, focusing on material research and leveraging computational tools to redefine elements found in the architectural domain. Founded by Jade Bailey and Oliver Thomas Hamedinger and their collaborative spirit, “JOY”.... with a silent “H”.
Credits
Installation design and execution: Joyh Design OG | Technology Partners: Voestalpine AG | Funded by: Austria Wirtschaftsservice GmbH | Asset printing was carried out in collaboration with Voestalpine, with funding support provided by Austria Wirtschaftsservice (AWS). The installation is a culmination of work produced by Joyh Design as part of AWS’s Building(s) Tomorrow Innovation Project Funding Call.