This exhibition invites you to explore the small, often unnoticed voices within everyday life through a wide range of creative questions. Do we really know our own voice best?
The most important voices are often overlooked and difficult to capture through conventional research. Through creative questioning, it aims to uncover the subtle yet significant insights hidden in the daily lives of Sei-katsu-sha.
Creative Questions for Dialogue / HAKUHODO Inc., Sei-katsu-sha insight R&D Institute - Photo: Hokuto Sajiki
Exhibit
Creative Questions for Dialogue
Small Voices, Infinite Questions
HAKUHODO Inc., Sei-katsu-sha insight R&D Institute (JP)
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HAKUHODO Inc., Sei-katsu-sha insight R&D Institute
The Hakuhodo Sei-Katsu-sha insight R&D Institute was established to research, develop, educate, and disseminate Hakuhodo’s strengths and features: the “Sei-katsu-sha Insight,” “Creativity,” and “Brand.” Researchers from diverse backgrounds and specialties, including brand consultants, marketers, designers, copywriters, and technologists, collaborate in co-creative R&D activities.
Credits
Artists: Kei Takeuchi (JP), Rena Tanaka (JP), Hokuto Sajiki (JP), Siyu Liu (CN), Amy Yamanoi (JP), Ryoko Sato (JP), Nana Matsuo (JP), Saori Takeuchi (JP)