Cultural Sensors: Why Creative R&D Matters for the 21st Century

Photo: vog.photo

Intersections I: Art, Policy, and Political Discourse

Lecture & Talk

Cultural Sensors: Why Creative R&D Matters for the 21st Century

Victoria Ivanova (GB)

Creative R&D has emerged as a distinct domain integrating artistic experimentation, technological innovation, and cross-sector collaborations, yet its role in anticipating and shaping policy remains largely unrecognized. Drawing from the insights of Future Art Ecosystems 5: Art x Creative R&D and a decade of experimental art and advanced technologies (AxAT) projects, this talk examines how creative practitioners function as society’s sensing apparatus—identifying emerging transformations and testing new approaches.

POSTCITY, First Floor, Conference Hall
Fri 5. Sep 2025 10:35 – 10:55

  • Victoria Ivanova

    Victoria Ivanova is a strategist, currently R&D Strategic Lead as part of Serpentine’s Arts Technologies team, where she leads the Future Art Ecosystems project, which incubates new infrastructural prototypes at the intersection of culture, technology, and society.

Presented in the context of European Digital Deal. European Digital Deal is co-funded by the Creative Europe Programme of the European Union and by the Austrian Federal Ministry for Housing, Arts, Culture, Media and Sport.