Making Voice Tangible explores the concept of creating “tangible tools” that facilitate listening to the “small voices” of Sei-katsu-sha. It showcases toolkits and tangible items designed to engage visitors with two exhibitions, using various metaphors—such as the weight of apples—to uncover “small voices” and emotions that are difficult to put into words.
Small Voices Studio / HAKUHODO Inc., Sei-katsu-sha insight R&D Institute - Photo: Hokuto Sajiki
Exhibit
Small Voices Studio
Making Voice Tangible
HAKUHODO Inc., Sei-katsu-sha insight R&D Institute (JP)
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HAKUHODO Inc., Sei-katsu-sha insight R&D Institute
The Hakuhodo Sei-Katsu-sha insight R&D Institute was established to research, develop, educate, and disseminate Hakuhodo’s strengths and features: the “Sei-katsu-sha Insight,” “Creativity,” and “Brand.” Researchers from diverse backgrounds and specialties, including brand consultants, marketers, designers, copywriters, and technologists, collaborate in co-creative R&D activities.
Credits
Artists: Kei Takeuchi (JP), Rena Tanaka (JP), Hokuto Sajiki (JP), Siyu Liu (CN), Amy Yamanoi (JP), Ryoko Sato (JP), Nana Matsuo (JP), Saori Takeuchi (JP)