Techemography aims to explore and envision future scenes from the perspective of Sei-katsu-sha, based on people’s “emotions” as “small voices” regarding evolving technologies. It visualizes how Sei-katsu-sha perceive and shape the image of evolving key technologies.

Techemography / HAKUHODO Inc., Sei-katsu-sha insight R&D Institute - Photo: Akiko Iseyama
Exhibit
Techemography
Technology and Human Emotional Graphy
HAKUHODO Inc., Sei-katsu-sha insight R&D Institute (JP)
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HAKUHODO Inc., Sei-katsu-sha insight R&D Institute
The Hakuhodo Sei-Katsu-sha insight R&D Institute was established to research, develop, educate, and disseminate Hakuhodo’s strengths and features: the “Sei-katsu-sha Insight,” “Creativity,” and “Brand.” Researchers from diverse backgrounds and specialties, including brand consultants, marketers, designers, copywriters, and technologists, collaborate in co-creative R&D activities.
Credits
Artists: Kei Takeuchi (JP), Rena Tanaka (JP), Hokuto Sajiki (JP), Siyu Liu (CN), Amy Yamanoi (JP), Ryoko Sato (JP), Nana Matsuo (JP), Akiko Iseyama (JP), Saori Takeuchi (JP) Special thanks: Ryoji Tanaka (JP), Junghyun Kim (KR), Erika Takizaki (JP)