backaldrin – IBA Wall

Interactive Presentation Tool

Together with partner Netural, Ars Electronica Solutions developed an interactive, gesture-controlled wall for backaldrin’s fair stand at the IBA 2012 – the international trade fair for the world market for baking.

The installation enabled visitors to view the company from new perspectives and to actively engage with the various contents. The wall reacted to each visitor and invited him/her to get to know backaldrin and the company’s employees.

As an eye-catcher and an interactive information tool, the backaldrin IBA Wall was a very popular IBA fair trade attraction.

Contracting entity: Netural
Client: backaldrin
Project Credits: Bernd Albl, Oliver Elias, Otto Naderer, Dietmar Peter, Stephan Pointner
Foto Credits: backaldrin
Video Credits: backaldrin, Netural