CODE – Center of Digital Experiences was launched as part of the “European Capital of Culture” Veszprém-Balaton 2023 programme and opened at the end of February 2025 as a new digital centre for art and science.
The aim is to uncover new avenues for experience-orientated cultural engagement and digital education. Ars Electronica Solutions developed a Deep Space and other interactive installations for this purpose.
CODE is an innovative institution for the presentation of constantly changing digital content in the former cultural centre of Veszprém County (HU). This visual institution introduces visitors to new dimensions of digital art. It is not just an exhibition space, but a unique experience centre where art, science and technology come together.
The world’s greatest masterpieces, the mysteries of the human body and the wonders of our diverse world are brought to life through cutting-edge audiovisual technology. In addition, CODE serves as a creative centre, acting as a regional hub for creativity and providing a new artistic platform for both Hungarian and international creative minds.
As one of the flagship projects of ECOC 2023, CODE is making a significant contribution to repositioning Veszprém and the entire Bakony-Balaton region as a cultural and creative centre. A central element is the digital immersive shows,
which surround visitors with impressive audiovisual experiences and offer both entertaining and educational content. In addition, digital and analogue installations will be presented on the ground floor to expand and deepen the digital experience.
Several interactive installations by Ars Electronica Solutions provide information about the history and culture of Veszprém and showcase the city’s diversity. In addition, the Studio was created – an immersive space based on Ars Electronica’s Deep Space concept that enables interactive presentations. Visitors can enjoy audiovisual and interactive experiences here.
These include the artwork Tower of Babel (Kunsthistorisches Museum Vienna), the interactive game Monster Tinder (Laurenz Vojka) and the Ars Electronica Centre’s popular immersive 3D application Call to Echo (Ars Electronica) – an artistic reflection on perception and sound in digital space.
The studio in CODE will be the sixth deep space outside Linz. Other locations are already in China, Mexico, Switzerland and Croatia.
CODE is a unique place in Veszprém that combines culture, technology and science in a new and fascinating way.
With the Center of Digital Experiences, an innovative meeting space has been created in Veszprém that combines digital technologies with history and artistic expression. The deep space realized by Ars Electronica Solutions brings state-of-the-art immersive experiences to Hungary and opens up completely new perspectives for education, art and science. CODE invites visitors from all over Hungary to explore interactive worlds and experience the digital transformation first-hand.
Kati Romics- Projektmanagerin / Ars Electronica Solutions
