BAUMA is an international trade fair for construction machinery, building materials machinery, mining machinery, construction vehicles and construction equipment. For the Doka Group’s trade show booth, the job was to come up with attractive, innovative presentation possibilities to vividly depict the company’s worldwide network of locations. This was accomplished by means of two central, interactive Reference Walls based on AES’s GeoStage software for the visual presentation of geo-referenced data.
The two Walls—each consisting of 12 monitors—played a dominant role at the booth as eye-catching attractions displaying special effects to steer trade show visitors inside and to encourage them to interact with Doka’s sales force. The main motif is a globe displaying localized references to Doka. It’s also possible to rotate the globe, zoom in and select individual spots. A variety of formats including videos, photographic stills, texts and statistics graphically document the relevance of the reference.
Project-Credits: Klaus Dietersdorfer, Stefan Dorn, Stefan Fuchs, Martin Kaiser, Harald Moser, Patrick Müller, Ali Nikrang, Dietmar Peter, Poorya Piroozan, Stephan Pointner, Andreas Pramböck, Andrea Rovescalli, Markus Wipplinger, Garamantis
Foto-Credits: Ars Electronica Solutions, Shop Consult
