Ars Electronica Solutions brings space exploration to life
The Paris Air Show, also known as the Salon International de l’Aéronautique et de l’Espace de Paris-Le Bourget, was one of the world’s most significant and longstanding aerospace trade fairs. From June 16 to 21, 2025, it once again brought together leading industry representatives and showcased innovative technologies and forward-looking developments.
The European Space Agency (ESA), celebrating its 50th anniversary this year, was represented with a Space Pavilion that provided insights into its current missions and strategic goals. The pavilion was designed and developed by Ars Electronica Solutions.
The Space Pavilion combined interactive elements, physical exhibits, light, sound, and storytelling to offer visitors an engaging and informative experience. The multisensory staging by Ars Electronica Solutions made complex content accessible and presented space exploration in an immediate and immersive way.
At the center of attention was ESA’s new strategy until 2040, which highlights the growing importance of space exploration for society, the environment, and the economy through five overarching goals.
A special highlight was the AI Infinity Space, a specially designed area showcasing the use of artificial intelligence within ESA. Visitors gained insights into current and future AI applications – such as processing large datasets, controlling spacecraft, and analyzing crisis situations – through concrete examples.
Among the interactive exhibits was an installation developed by Impact AI that illustrated new forms of communication in the context of space exploration. The AI-powered assistant Hera Space Companion enabled users to interact with ESA’s Hera space probe in real time.
