Umdasch staged an event for employees in October 2012 in Leibnitz, and deployed Shadowgram as an on-site catalyst for creativity.
Shadowgram is an innovative form of so-called social brainstorming. First, the participants are individually photographed before an illuminated wall. Each resulting silhouette image is then printed out as a sticker that, with an accompanying speech balloon (that can contain personal thoughts and opinions on any particular subject), is affixed to a map. In this way, the silhouettes and speech balloons make a loud and clear statement about current opinions and trends.
Client: Umdasch Shopfitting
Project Credits: Ars Electronica Futurelab, Bernd Albl, Youri Marco, Stephan Pointner
