The installation Anatomy of Nudging at the Ars Electronica Festival 2023 aimed to involve users in the use of artificial intelligence and thus create a trusting relationship with AI. Anatomy of Nudging was the first installation of the Collective Transformation Lab – an enlightening self-reflection platform by the Japanese AI start-up Godot and the Ars Electronica Futurelab.
Visitors to the Ars Electronica Festival 2023 had the opportunity to try out the Godot application NudgeAI in a transparent way with Anatomy of Nudging. NudgeAI encourages individuals to change their behavior in relation to different social issues by addressing them with personalized messages.
Anatomy of Nudging invited festival-goers to take on a challenge in which they were to encourage strangers to perform a task. As a “nudger”, you should feel confident stepping out of your comfort zone and motivating another person – called a “nudgee” – to change their behavior in response to the social challenges of the 21st century by means of a micro-action. The aim was for both the nudger and the nudgee to feel empowered to overcome a personal barrier.
The personalized messages were generated from data that captures human behavior patterns. By using technology, individuals can be targeted with interventions that have a lasting influence on their attitudes while respecting their freedom of choice.
Anatomy of Nudging, Open Futurelab 2023; photo: Markus Schneeberger
Anatomy of Nudging, Open Futurelab 2023; photo: Markus Schneeberger
Anatomy of Nudging, Open Futurelab 2023; photo: Raphael Schaumburg-Lippe
Anatomy of Nudging, Open Futurelab 2023; photo: tom mesic
Anatomy of Nudging, Open Futurelab 2023; photo: Bernadette Geißler
Finally, participants not only received personal recognition by having their microaction posted on the installation’s “Wall of Nudge,” but they also contributed to a collective goal by earning points and pushing Godot itself to try something new and make a social statement.
Godot focuses on AI technology that encourages people to change their behavior. To use this technology to address societal challenges, the Collective Transformation Lab was launched with the Ars Electronica Futurelab. The collection of various prototypes, spanning several years, should help to gain a deeper understanding of human behavior and inspire collective transformation – by overcoming bias through the transparent and humane use of AI.
This project was part of the Open Futurelab at the Ars Electronica Festival 2023.
Credits
Ars Electronica Futurelab: Friedrich Bachinger, Roland Haring, Denise Hirtenfelder, Susanne Kiesenhofer, Nicolas Naveau, Hideaki Ogawa, Cyntha Wieringa
PARTNER: Godot (JP/AT): Ken Moriyama, Arata Shimizu, Mei Sumimoto, Go Suzui