The collaboration between SAP and Ars Electronica has been in place since 2002. This partnership is a prototype for new models of collaboration between art, business, technology and society. The collaboration ranges from media art presentations at SAP events and novel visualizations of information to joint research projects and innovative social initiatives.
The Ars Electronica Center was commissioned to carry out the “unit M” project by the Austrian Institute for Economic Promotion (WIFI) in Linz.