Based on a prediction that 90% of online content will be synthetically generated by 2025, the project envisions a near future where digital influencers infiltrate both private and social spheres, even to the extent of appropriating users’ identities.
These artificial entities reflect on their condition as they transition to self-awareness, as well as on the state of ex-humans (users) as they transition to animals. Are they mimicking us, or are we imitating them?