Anatomy of Non-Fact / Martyna Marciniak (PL)/Photo: tom mesic

Anatomy of Non-Fact

Martyna Marciniak (PL)

Chapter 1 – AI Hypperrealism

In an age of visual communication marked by fakes and hoaxes, it’s crucial to recognize when aesthetics take precedence over facts.

The first chapter of the ongoing project: Anatomy of Non-Fact questions whether visual truth is material or “in the eye of the beholder”?

The work engages with the hyperrealism of the so-called “Balenciaga Pope” image, which captured the attention and imagination of many during the “AI-boom” of 2023.
The audience will be confronted with a reconstruction of this AI-event, in the form of a physical display with textile elements and a short film.

By creating a heightened sensation of the uncanny, a state of perpetual semi-recognition, in intensifying conflict between sensing and sense-making, the work aims to empower the viewer. It also sets out to catalog and demystify some of the elements of the established visual languages of fact, with their inherent biases, lapses and misleading tropes.

Bio

  • Martyna Marciniak

    PL

    Martyna is an artist and researcher with a background in architecture. Over the past six years her investigative work visually and spatially analysed complex cases of systemic violence and human-rights abuses. Her latest projects focus on the aesthetics of digital reconstruction, preservation and archiving, as well as the relationship of digital aesthetics to individual imagination and memory. Her artworks have been exhibited at the Warsaw Biennale, and Haus Gropius in Dessau among others.

Credits

Concept, Idea, Design, Production, Script: Martyna Marciniak
Production Support: Kotryna Slapsinskaite
Actor: Derrick Jenkins
Videographer: Hagen Betzwieser
Score and Sound design: Marco Pascarelli
Technical support: Jan Schlüter
Project advisors: Ayodele Arigbabu, Kasia Chmielinski, Andres Colmenares, Lachlan Kermode, Julia Kloiber, Manuela Naveau, Gerfried Stocker
With production support from Akademie Schloss Solitude

This project has been developed and is presented in the context of the European Digital Deal project. European Digital Deal is co-funded by the Creative Europe Programme of the European Union and by the Austrian Federal Ministry for Arts, Culture, the Civil Service and Sport.