Circular Consumer Experience ; photo: Chris Lee

Circular Consumer Experience

Bruna Petreca (BR), Ricardo O’Nascimento (BR), Marianna Obrist (IT), Christopher Dawes (UK), Nona Shabanova (RU/CA), Sharon Baurley (UK)

Research by the Textiles Circularity Centre reveals that linking human well-being with material flow contributes to reducing textile consumption. Visitors will experience a multisensory VR simulation of the future High Street and will use a special keyboard to express their well-being.

Each key represents one of the well-being dimensions for textile circularity. By pressing keys that resonate with their feelings, visitors create a shared tapestry of well-being, reflecting collective and individual states of wellbeing.

Textile Circularity Centre (GB)

The UKRI Interdisciplinary Textiles Circularity Centre (TCC) – funded by the UK Research & Innovation National Interdisciplinary Circular Economy Research program – is a four-year research program with a vision for the future of the fashion and apparel industry. We adopt a socio-technical systems approach focused on advancing knowledge, understanding, and innovation in apparel and textiles, promoting the transition to a more circular economy.