Under intense pressure to control ourselves in our busy lives, we tend to feel unable to breathe mentally and physically. We propose Fufuly—a breathing cushion that rhythmically moves as if it were breathing. Fufuly guides the breathing pattern of those who hold it, applying the biological mechanism of rhythmical synchronization. Letting Fufuly move our bodies calms us down and teaches us the value of the quality of time—a state of being without excessive self-control.
Photo: Japan Tobacco Inc.
Photo: Japan Tobacco Inc.
D-LAB Japan Tobacco Inc. (JP)
D-LAB is a corporate research and development organization of Japan Tobacco Inc. “D” stands for Delightful Moment, a quotidian moment to feel our emotional richness: relaxed while sipping coffee or energized after watching a good movie. These moments are secondary for our survival, yet essential for a humane life. Our mission is to explore and realize brand-new Delightful Moments.