Practice of Value-Centric Innovation JAPAN TOBACCO / D-LAB (JP)/Photo: tom mesic

ston

BREATHER Inc. (JP)

With the rapid acceleration in digitalization, we often find ourselves bombarded with information; we seem to be unconsciously swept along at the pace of others, with little time left to catch our breath. A moment to reset and attune to our own tempo is of the essence. At BREATHER, we’re bringing to light the benefits of breathing deeply to help people take a pause and reconnect within. For this purpose, we developed ston, a device that integrates deeper breaths into our lives to satisfy our body’s craving for slow and profound inhalation.

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