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The object of the board game Identik is to draw a picture according to the verbal instructions of another player. Player 1 has a picture in front of them and gives Player 2 verbal directions for drawing the picture without seeing that player’s output. This inevitably elicits a great deal of laughter, and just like the familiar game of telephone, what emerges at the end is something completely different.
This is the very same problem that graphic artists and designers deal with every day in their work. Clients receive the initial drafts and react immediately, complaining about all the things that are missing, all the changes that still need to be made, and so on. This communication is carried out largely via email, meaning that visual subject matter is conveyed on a verbal level. It is not much different from speaking via telephone or Skype, or meeting personally with the client to discuss every change, which is often not an option—especially in a global context.
Tweakr is an online plattform to make visual collaboration between a client and a designer faster, collaborative and more pricise. The tool works without any entry-barriers just like WeTransfer. The freelancer/Design-Studio/big Agency shares a simple link with all their colleagues and clients via their usual communication channels and get precise Feedback directly on their drafts and layouts. The client „pins“ feedback directly on the thing they’re talking about so everybody can discuss about the topic with visual context. Share the Tweakr link over the existing ways you communicate and Tweakr simply extends your creative workflow. Our mission is visual collaboration easier, faster and free for everyone.
