4You is a digital interface where viewers reshape the artist’s avatar, revealing how identity is constructed through design systems and subtle social pressures. The project reflects on agency, customization, and the quiet violence of conformity in the digital age. It is not interaction—it is a negotiation over who gets to define the self.
4You / Omar ElGamal - Photo: Omar ElGamal
Exhibit
4You
Omar ElGamal (EG)
4You / Omar ElGamal - Photo: Omar ElGamal
Credits
Presented by the Interactive Media Program at NYUAD. Mentorship: Aaron Sherwood, Aya Riad, Michael Ang, Michael Shiloh, Sara Niroobakhsh, Nimrah Syed IM Instructors: Ume Hussain and Dustin Foster
Please note: The program for the Ars Electronica Festival 2025 is still in progress.
We are currently preparing all the information for the website and plan to put the full program online in the coming days – stay tuned!