Emotional.exe

Photo: Heart.beating AI - Photo: Laura Seucan

Emotional.exe

Faculty of Theatre and Film, Babeș-Bolyai University Cluj-Napoca (RO)

The title Emotional.exe evokes the idea of emotion as a system process: a program running in the background, often unnoticed until it surfaces. Much of our inner worlds are increasingly filtered through screens, algorithms, and interfaces— where emotions collide with the cold precision of code. Taking this reality as a working hypothesis, the project equally criticizes and positively questions the role of technology in visualizing and perpetuating emotions, while offering a space to externalize and process these feelings, on both individual and collective levels.

As one of the most visible and profound emotional responses, panic is seen not just as a human experience, but as a glitch in our digital rhythm, especially when emotion overloads the system. The installations explore this theme through interactive, animated visuals, generative soundscapes, and real-time data integration via AI. Central to experiencing how emotions manifest, distort, and replicate are the modes of interaction: haptic (in three of the projects), verbal, and gestural (in the remaining two).

The exhibition thus aims to simulate the chaotic, overwhelming nature of panic as an “executable” process, blurring the increasingly fine lines between human emotion and digital systems.

POSTCITY, First Floor, Campus

  • Heart.beating AI

    Laura Seucan (RO)

    Each participant embarks on an individual journey of self- discovery within an intimate and immersive space. You are invited to connect with your own heartbeat through a wearable heart rate monitor which generates a personalized symphony of sound and captivating visuals.

  • Resorunes

    Călin Nahaiciuc (RO)

    Resorunes is a videogame-like multimedia installation, in which visitors engage with the gameplay mechanics to explore the spaces between personal, subjective reactions, and novel expressive musical gestures.

  • Echoes in Bloom

    Gabi Jilav (RO), Călin Nahaiciuc (RO), Kamila Jumadilova (BG), Mátyás Győri (RO), Eduard Geiger (RO)

    Echoes in Bloom is an interactive installation that merges handcrafted flowers with responsive light and sound, based on touch and emotions.

  • D_AI_log

    Florin Marc (RO)

    In D_AI_log, two AI-driven avatars, trained exclusively on each other’s interactions, engage in perpetual dialogue, independent from human influence.

  • Janus – A dual planet

    Cristina Pop-Tiron (RO), Andreea-Cristina Mircea (RO)

    The installation Janus - A dual planet speaks about contradictions, coexistence and world emergencies.

Credits

Curator: Horea Avram I Project Coordinators: Rodica Mocan, Cristina Pop-Tiron, Adelina-Laura Bulibașa I Institution: MA Digital Interactive Arts

Please note: The program for the Ars Electronica Festival 2025 is still in progress.
We are currently preparing all the information for the website and plan to put the full program online in the coming days – stay tuned!