Surreal and satirical, Sweet Dreams is a multimedia work exploring how food culture shapes—and distorts—our desires. Sweet Dreams blends physical and digital storytelling, pulling audiences into a world where food is more than sustenance; it is a status symbol, a moral dilemma, a carefully marketed illusion. From hyper-processed snacks to extravagant gold-plated feasts, this work unpacks the contradictions of modern consumption.
Originally conceived over 8 rooms, the storyworld was created using a combination of 2D, 3D, and gen-AI animated material with a custom VR puppeteering pipeline. Every facet of the experiential environment was conceived as a three-dimensional, interactive world where storytelling emerges from space itself—designed to be navigated, performed, and activated by the audience.
This bite sized adaptation for Ars Electronica shows a flavor of Sweet Dreams and The Real Good Chicken Company—a fast-food empire grappling with an uncertain future.
