The first world exhibition in an Arab country starts on 1 October 2021. On an area of 438 hectares, located between Dubai and Abu Dhabi, three pavilions will be created representing the themes of sustainability, mobility and opportunity. Among the 192 participating nations, Austria will be represented with the motto “Austria Makes Sense”. Together with querkraft, bleed and büro wien, Ars Electronica Solutions was responsible for the concept of the event spaces and will implement them in the next phase for the World Expo.
The innovative pavilion architecture, designed by the Austrian team of architects “querkraft”, works with intercut clay cones that are cut at different heights, resulting in different light and air flow openings that transform the interior of the pavilion into a sensual landscape. In this trend-setting interweaving of architectural tradition, modern building concept and the latest technology, media art installations are located that communicate with the atmosphere of the interior and equally challenge and enliven all human senses.
The pavilion is intended to serve the purpose of reflection, to come to rest in a hectic time, and communicates with the visitors via an intercultural visual language that is wordless but not speechless: in dialogue with Austria, the focus is on the individual. The targeted and creative use of preferably Austrian (media) technical innovations supports the sensual expansion of the perception of the installations and the Austrian-specific contents of the pavilion. Every visitor becomes part of a collective experience in the Austria Pavilion and leaves it with a multidimensional impression of the country of Austria.
The client is the Austrian Federal Economic Chamber.
Read more here:
BLOG: EXPO 2020: Dialog with the future
BLOG: EXPO 2020: Connecting Minds, Creating the Future
PRESS: Ars Electronica Solutions Says “Austria Makes Sense”
Project Credits
Ars Electronica Solutions:
Chris Bruckmayr, Klaus Dieterstorfer, David Holzweber, Stefan Dorn, Michaela Fragner, Michael Mondria, Patrick Müller, My Trinh Müller-Gardiner, Robert Pibernig, Andreas Pramböck, Dominik Trichlin, Markus Wipplinger
Extern:
Garamantis Interactive Technologies, Sisyphus, Rupert Huber, Auditoria, Thomas Ecker, UnterlassLAB TU Wien
Photo Credits:
Expoaustria, Sarah Katharina Photography, bleed, Ars Electronica Solutions, Querkraft, Rupert Huber, Sisyphus, UnterlassLAB TU Wien