Sustainability Thinking

Sustainable synthesis of Art & Design Thinking

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Sustainability and neo-ecology are the megatrends of our time. The topic of sustainability will be addressed in a target-group-oriented way via modular approaches consisting of keynotes, empathetic inspirations and hands-on workshop sessions, and will lead to prototypical developments of new solution strategies in the participants’ own contexts. The workshop offers a complete package based on the artistic and technological approach of Ars Electronica and the technical, economic and systemic know-how of the Institute for Clean Technology.

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Essential for the development of sustainable visions of the future is a deep understanding of the anthropogenic changes in our environment and the complex interrelationships of our daily lives and activities. The resulting new attitude forms the basis for a change of perspective that enables thinking in new scenarios and motivates creative idea generation.

The workshop structure includes the following phases:

  • Developing a deep understanding of the problem
  • Definition of possible strategic directions
  • Ideation of solution paths
  • Prototyping of solution approaches
  • Testing (obtaining feedback and potential for improvement)

Target group

This interactive workshop is designed for employees of companies of all sizes as well as public organizations involved in the development of sustainability strategies and innovations.


on request

Technical requirements

Online: Virtual Meeting Tool, Miro Board, Mozilla Hubs (provided by Ars Electronica)


  • For the time being, the workshop will be offered online. As soon as the situation permits, the workshop will also be held optionally on site at the Ars Electronica Center.
  • The time frame is approximately 2 x 3 h.
  • Block 1 will take place in the afternoon, block 2 the following morning.
  • The evening is to be included for in-depth study of the topic.
  • The ideal group size is between 8 and 12 persons.
  • The individual modules and contents are adapted to the requirements of the particular target group. For this purpose there will be a preparation meeting of 2 hours.
  • The developed results are made available digitally as a summary.


Michael Friedmann studied process engineering at Graz University of Technology. He then started at RHI and was responsible for R&D, engineering, marketing, product management and production in the area of refractory products for continuous casting. From 2012 to 2020 Michael Friedmann held various management positions at Rosenbauer, including head of customer service, product management, marketing, strategy and innovation, and was responsible for the development and market launch of the electrically powered fire engine of the future. In January 2021 Michael Friedmann founded the Institute for Clean Technology (ICT) as a technology and consulting company for sustainability.

Michael Mondria is Managing Director of Ars Electronica Solutions, a main division of Ars Electronica. He has studied computer sciences at the Linzer Johannes Kepler University. After 15 years working as software engineer and manager in the multinational software company Fabasoft AG he was working about 8 years with co-managing the Ars Electronica Futurelab. He then founded and managed the media software company Memetics GmbH in Berlin before returning to Ars Electronica as Managing Director of Ars Electronica Solutions.

Chris Bruckmayr, Mag., studied communication science, politics and history at the University of Vienna. Academically certified market and opinion researcher. Since 2010 employee of Ars Electronica Linz GmbH & Co KG. 2013-2017: Business Manager and Creative Producer of Ars Electronica SPAXELS® (Ars Electronica’s light drone swarm). Since 2018 Heads of Products and Events at Ars Electronica Solutions. Sound and performance artist, produces electronic music under the name raum.null for the vinyl-only label Belgrade dubs / Belgrade. 2015-2018: various performances at the Ars Electronica Festival.