material

FUNGUAGE ROOM

Koichi Araake (JP), Eiji Iwata (JP), Michinari Kono (JP), Norio Sasaki (JP), Asa Ichinozuka (JP), BANDAI NAMCO Research Inc. (JP), Hakuhodo Inc. (JP), Ars Electronica Futurelab (AT)

How could a language between humans and objects look like? Maye like FUNGAUGE - a new form of language enabling humans and non-living material to communicate more effectively with each other. BANDAI NAMCO Group, a globally leading entertainment company, and Hakuhodo have been researching this question since 2017, together with the Ars Electronica Futurelab, building on the idea that FUN could be a universal language that transcends cultural boundaries. The current research progress and background is shown in a FUNGUAGE ROOM, where the new language is installed in a real-life environment.

FUNGUAGE - the FUN spirit in the future

Panel Discussion

What is the future of playfulness? How can we work on this future in the present, in the midst of our current societies? At the Panel Discussion FUNGUAGE - the FUN spirit in the future, these questions will be examined, using the example of a shared research project between BANDAI NAMCO Research Inc., Hakuhodo and the Ars Electronica Futurelab - FUNGUAGE. FUNGUAGE is a new form of language that enables humans and non-living material to communicate more effectively, creating a speculative scenario that uses FUN as a universal language, transcending cultural boundaries.