Ars Electronica Garden Linz / Valencia / Berlin

Fashion.Technology.Sustainability.

Re-FREAM CONSORTIUM (INT)

Re-FREAM is exploring the interaction between the domains of Fashion, Design, Science, Craft and Technology, promoting a space for co-creation and research, where experimental projects will be connecting artists and professionals from the fashion sector with scientists and technologists for better human-centered and sustainable solutions.

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Fashion.Technology.Sustainability.

Fashion is an ongoing development process, reflecting the mutable zeitgeist of a complex society; it is the art and the related design discipline that most effectively transmit the languages and messages of our contemporary culture. Fashion can thus also be a fundamental attitude of any human to act on the surrounding reality in order to shape it and engage in “change-making”.

The research project Re-FREAM is exploring the interaction between the domains of Fashion, Design, Science, Craft and Technology, promoting a space for co-creation and research, where experimental projects will be connecting artists with scientists and technologists for better human-centered and sustainable solutions.

The Re-FREAM Garden shows the results of 10 co-creation projects, illustrating the potential of combining art with technology, crafting and sciences. The Re-FREAM Garden also looks at fashion from an uncomfortable perspective and opens up new spheres for sustainability and diversity with various talks and positions by artists.

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WeAreAble, Ganit Goldstein
WeAreAble, Ganit Goldstein
Credit: Michael Tzur
Marinero, Jef Montes
Marinero, Jef Montes
Credit: Jef Montes
Marinero, Jef Montes
Marinero, Jef Montes
Credit: Jef Montes
Constructing Connectivity, Jessica Smarsch
Constructing Connectivity, Jessica Smarsch
Credit: Jessica Smarsch
Re-Think Manufacturing, Yokai Studios
Re-Think Manufacturing, Yokai Studios
Credit: Jürgen Grünwald
Textile Leiterplatte, Fraunhofer IZM (DE)
Textile Leiterplatte, Fraunhofer IZM (DE)
Credit: Volker May, Fraunhofer IZM (DE)

Timetable

Program

Uncomfortable Clothes #01
Fashion Frictions – Otto von Busch (Keynote)

There is a friction haunting fashion. Many of the basic qualities of design shares an uncomfortable fit with the way we interact with clothes: They are irrational. They are neither functional, nor user-friendly. Fashion is difference but also sameness, the new as well as the old, the cloning of idols as well as their rejection. It is a sense of pride as much as shame. And it is not uncommon that we feel an urge to lie to others about what we wear and our recent purchases. What is going on here? How are we to deal with the shallows and depths of fashion?

Re-FREAM Exhibition

The research project Re-FREAM is exploring the interaction between the domains of Fashion, Design, Science, Craft and Technology, promoting a space for co-creation and research, where experimental projects will be connecting artists with scientists and technologists for better human centered and sustainable solutions.

Re-FREAM round #1 presentations: Witsense & Jessica Smarsch
Witsense & Jessica Smarsch , hosted by Re-FREAM (INT)

Join this session to hear more about about Re-FREAM projects Lovewear by Witsense team and Constructing Connectivity by Jessica Smarsch.

Re-FREAM round #1 presentations: Julia Körner
Julia Körner (AT), hosted by Re-FREAM (INT)

Join this session to hear more about Julia Körner’s Re-FREAM project Digital Vogue.

Re-FREAM round #1 presentations: Ganit Goldstein
Ganit Goldstein (IL), hosted by Re-FREAM (INT)

Join this session to hear more about Ganit Goldstein’s Re-FREAM project WeAReAble.

Re-FREAM round #1 presentations: Youyang Song
Youyang Song (CN), hosted by Re-FREAM (INT)

Join this session to hear more about Youyang Song’s Re-FREAM project Cooking New Materials.

Re-FREAM round #1 presentations: Elisabeth Jayot
Elisabeth Jayot (FR), hosted by Re-FREAM (INT)

Join this session to hear more about Elisabeth Jayot (FR) and her Re-FREAM project Fragments Garments.

Re-FREAM round #1 presentations: Jef Montes
Jef Montes (NL), hosted by Re-FREAM (INT)

Join this session to hear more about Jef Montes (NL) and his Re-FREAM project Marinero.

Fashion. Technology. Responsibility.

On Sept 9th 2020, STARTS Lighthouse pilot Re-FREAM kicks off this session with a keynote questioning our attitude to the clothes we wear and how we can rethink the systems and conditions of their production. The keynote is followed by three artist teams presenting the outcomes and prototypes realised within their residencies in the context of Re-FREAM.

Project Credits / Acknowledgements

Project Management: CREATIVE REGION Linz & Upper Austria
Hubmanagement Linz: CREATIVE REGION Linz & Upper Austria
Hubmanagement Berlin: Wear It Berlin GmbH
Hubmanagement Valencia: AITEX (Asociación de Investigación de la Industria Textil)
Technology Partners: Care Applications S.L., Consorzio ARCA, Empa, Fraunhofer IZM, Haratech, IED (Istituto Europeo di Design), Profactor, Stratasys, University of Art and Design Linz / Department Fashion & Technology

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Press kit ZIP (EN)

Re-FREAM
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