STARTS is an initiative of the European Commission to foster alliances of technology and artistic practice that effectively implement European policymaking to nurture innovation and that also benefit the art world. It supports collaborations between artists, scientists, engineers and researchers to develop more creative, inclusive, and sustainable technologies, and focuses on people and projects that contribute to mastering the social, ecological and economic challenges faced by the European continent. As one of these projects, Ars Electronica in collaboration with BOZAR and Waag has launched a prize to select the most pioneering collaborations and results in the field of creativity and innovation where science and technology intersect with the arts. At the festival, Ars Electronica presents the STARTS initiative and a selection of the prizewinning and nominated works of STARTS Prize 2020. From circular economy to the relationship between ecology and technology, from digital humanism and empathic approaches to artificial intelligence, the exhibition showcases the outstanding diversity of artistic practice in the STARTS field.