This year, the Art Market Initiative Tours once again offer the opportunity to become immersed in the world of the New Media Art Market. The second tour looks at the Gallery Spaces exhibition from the art market point of view.
Christina Steinbrecher-Pfandt, an art world professional with over a decade of experience in the art industry, co-founder of blockchain.art, reflects on how well the art market adapts to the growing presence of digital artworks and new forms of engagement. The guided tour raises the questions of how collectors and the public perceive the new art forms and what is needed from the market and its participants.