u19 Winner: Young Professionals Award of Distinction
Dishes, cutlery, hygiene products, toys, furniture: today, nearly everything is made of plastic—and the bulk of it is used for packaging. The goal of this project is to satirize the waste of plastic by using a label of our own design for organic products. The product range consists of pasta, dried fruits, and snacks, all of which are touted for their sustainable and organic production in Austria. These products, however, are packaged in ridiculously small portions and packed in exorbitant amounts of plastic.
The first step was to come up with a name, design, and logo for our fictitious company. The double meaning of the name Gift of Nature (as the German word Gift means poison) is intended to illustrate in a tongue-in-cheek manner how the true gifts of nature are adulterated and poisoned, and how they can ultimately even harm nature.
The artists decided to use blister packs to illustrate the massive use of plastic, as this kind of packaging is frequently encountered in our daily life. But blister packs have many negative qualities; sometimes people are even injured when attempting to open this type of packaging.
