Nord Süd
Moritz Laumert (DE)
Nord Süd deals with two important non-representational painters: Josef Albers and Günther Fruhtrunk. Both have great art-historical relevance and are points of reference to consumer culture and design alike. Fruhtrunk designed the plastic bag for Aldi-Nord, which irrevocably connects him to the brand. Albers’ famous painting, “Homage to the Square,” has surprising parallels to the Aldi-Süd or Hofer logo. Both of the painting-inspired graphics are processed and animated on the façade.
