AUSTRIACUS 2017 for Ars Electronica Solutions

Primetals Technologies’ Interactive Trade Show Stand Honored with a Gold Medal

Ars Electronica Solutions has taken the top prize in the AUSTRIACUS’ POINT OF SALE/TRADE SHOW ARCHITECTURE category for its design of Primetals Technologies’ interactive stand at METEC 2015. The jury praised Ars Electronica Solutions’ design as “a best-practice example of what’s happening in this field right now: the presentation stand morphing into a setting for an interactive experience.” Moreover, this concept is said to have raised the state-of-the-art in trade show stand design to a new level. This nationwide competition among Austrian advertising and marketing communication agencies premiered in 2017.

AUSTRIACUS, the first nationwide competition honoring excellence in advertising, singled out 38 projects for recognition on November 22, 2017 at the Economic Chamber of Austria’s headquarters in Vienna. The recipients were selected by a 15-member jury from among 248 submissions in 12 categories. The criteria were creativity, strategy, originality, concept and execution. The medals came in gold, silver and bronze. Kreativwirtschaft Austria (representing this country’s creative economy) also sponsored an award in a special category, Innovative Advertising, for an outstanding campaign that makes possible crossover effects.

Primetals Technologies’ Stand at the METEC 2015 Trade Show
When it came time for Primetals Technologies to design its first major presence at METEC, the world’s most important metal industry trade show in 2015, the global player brought in Ars Electronica Solutions. For this joint venture of VAI Siemens Metals Technologies and Mitsubishi-Hitachi Metals Machinery, Ars Electronica Solutions developed an 800 m2 interactive stand that enables trade show visitors to playfully explore the spectrum of products and services offered by Primetals Technologies.

Primetals Technologies – METEC 2015

Project Credits: Ina Badics, Cécile Bucher, Stefan Dorn, Eva Falkner, Stephan Fuchs, Yvonne Hauser, Petros Kataras, Fadil Kujundžić, Kathrin A. Meyer, Michael Mondria, Harald Moser, My Trinh Müller-Gardiner, Patrick Müller, Nicolas Naveau, Benjamin Olsen, Dietmar Peter, Poorya Piroozan, Stephan Pointner, Andreas Pramböck, Roland Reiter, Andrea Rovescalli, Gerald Sixt, Markus Wipplinger, any:time Architekten sowie Ton&Bild

Foto-Credits: Katharina Schiffl