The professional profiles of musicians have changed rapidly over the past 10 years, and musicians increasingly need music business know-how to enter the music business. Music universities are slow to keep up with these rapid changes and cannot adequately transfer knowledge in their regular training programs.
The project initiative of mica – music austria, the University of Continuing Education Krems, the Ars Electronica Festival and the Austrian Music Council aims to advance the professionalization of musicians as modern entrepreneurs in the music business. To this end, representatives from education, the music industry and politics will be invited to a “Music Summit” in order to engage in a joint dialogue and design formats that are open to all music makers-regardless of their educational background. The results of the “Music Summit” will be presented in a public roundtable on sunday, september 12, at 3:00 p.m. at the Ars Electronica Festival.
Musicians from all genres were asked in advance to write video messages about their personal career paths, obstacles and insights. These will serve as impulses for the Music Summit and for the Roundtable and will be available for viewing by all festival-goers throughout the duration of the festival.
The Center for Applied Music Research at the University of Continuing Education Krems will provide scientific support for the project. The goal is to exemplify different career paths and professional realities in the Austrian music world and to derive perspectives for decision-makers in politics, education and the music industry.
Music Career Check
“Music Career Check” – these are short videos of music creators who talk about their career path, their original career ideas versus everyday professional life, stumbling blocks and aha experiences and personal insights into the music business.
These short videos are intended to provide insight into the life models and challenges of music creators today. The short videos will be available to visitors throughout the Ars Electronica Festival.