CCI Thrive — Bespoke Business Models and Innovative Practices of Cross-Sectoral Cultural and Creative Collaboration explores compelling solutions for small and medium-sized European Cultural and Creative Industries (CCI) enterprises as a response to the obstacles that they are facing. How can cutting-edge digital technology support CCI in improving their international competitiveness? How does the fact that these technologies are all relying heavily on data affect the CCI sectors in keeping pace with the digital transition? With the help of their networks and members, the partners lead an in-depth conversation with CCI sectors, reaching out to various experts. This intense knowledge exchange and joint effort to come to beneficial cross-sectoral solutions feeds into innovative business models. The data-driven workflow using intelligent tools and processes is demonstrated in an experimental environment: the innovative business model and workflow lab. The project’s core objective is to provide a sound body of knowledge to build data-driven business models across sectors. To this end, the project ensures an informed knowledge and experience exchange among stakeholders of different CCI sectors along the value chain for a data-driven business approach.