The collaboration between SAP and Ars Electronica has been in place since 2002. This partnership is a prototype for new models of collaboration between art, business, technology and society. The collaboration ranges from media art presentations at SAP events and novel visualizations of information to joint research projects and innovative social initiatives.
The theme of Gulliver’s World is the relationship between virtual and material realities, and the reality that’s constructed by combining these two components.
INSTAR was a unique new approach to navigation systems (for instance, in autos) that went beyond conventional two-dimensional visualizations and utilized augmented reality.
The Ars Electronica Center was commissioned to carry out the “unit M” project by the Austrian Institute for Economic Promotion (WIFI) in Linz.
The CAVE project by Peter Kogler originated within the framework of the Artist-in-Residence Program.
A prototype of a turbine designed by the firm MCE was visualized in the CAVE at the Ars Electronica Center. The application is an early example of industrial simulation in the CAVE environment.