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For an artistic data experiment, the group Laokoon created a doppelganger of a person they didn’t know using only their personal Google data. Five years of this person’s life were reconstructed and filmed in detail on a large theatre stage. A few months later, the original and her datafied double met. The spectacular and one-of-a-kind experiment becomes tangible on an interactive storytelling website, where visitors can experience how far-reaching the insights into our inner lives and our most intimate secrets are, which we grant Google, Facebook & Co. every day. Tapping into a novel and complex digital narrative form, the cross-media project MADE TO MEASURE, which also includes a TV documentary, sheds light on how tech companies use the collected data of billions of people to turn their weaknesses, insecurities, illnesses and potential for addiction into profit.

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Made to Measure Group Laokoon (DE): Cosima Terrasse (FR), Moritz Riesewieck (DE), Hans Block (DE), Credit: vog.photo

Made to Measure, Gruppe Laokoon (DE), Credit: Konrad Waldmann

Made to Measure, Gruppe Laokoon (DE), Credit: Konrad Waldmann

Made to Measure, Gruppe Laokoon (DE), Credit: Konrad Waldmann

Made to Measure, Gruppe Laokoon (DE), Credit: Konrad Waldmann

Group Laokoon (DE): Laokoon develops essays, documentaries, theater productions, lectures and radio plays. The group’s works deal with the question of how the idea of man and society changes in the digital age. Cosima Terrasse develops participatory performance projects and teaches at the University of Applied Arts in Vienna. The documentary ‘The Cleaners’ by Hans Block and Moritz Riesewieck, about the shadow industry of digital censorship, received among others the Prix Europa and the Grimme Audience Award.

Credits

Direction: Cosima Terrasse, Moritz Riesewieck, Hans Block
Development: Gruppe Laokoon, Kulturstiftung des Bundes
In coproduction with: WDR, SRG SSR, OSZE RfOM, Docmine and rbb
In cooperation with: PACT Zollverein
With support from: Kulturhaus Brotfabrik, vorAnker, Universität für Angewandte Kunst Wien, Starts in Motion.
With kind support of the German embassy

This project is presented in the framework of the European ARTificial Intelligence Lab, which is co-funded by the Creative Europe programme of the European Union and the Austrian Federal Ministry for Arts, Culture, Civil Service and Sport.