Made to Measure – I is a Search Engine

Gruppe Laokoon (DE), Cosima Terrasse (FR), Moritz Riesewieck (DE), Hans Block (DE)

| | |

Is it possible to create the doppelganger of someone using only their personal Google data? This question stood at the core of the project Made to Measure. Using personal online data, the group Laokoon created a doppelganger of a person they did not know, telling “her” story. The spectacular experiment can be experienced on an interactive storytelling website.
In this Journey, Laokoon cinematically recorded the installation of Made to Measure at this year’s Ars Electronica Festival and captured the reactions and impressions of the audience. Complemented by excerpts from interviews with experts who explain how the information collected is used for profiting from people’s weaknesses, insecurities, illnesses and addiction potentials.


By starting the content, you agree that data will be transmitted to Protection Declaration

Laokoon develops essays, documentaries, theater productions, lectures and radio plays. The group’s works deal with the question of how the idea of man and society changes in the digital age. Cosima Terrasse develops participatory performance projects and teaches at the University of Applied Arts in Vienna. The documentary ‘The Cleaners’ by Hans Block and Moritz Riesewieck, about the shadow industry of digital censorship, received among others the Prix Europa and the Grimme Audience


These video commissions are presented in the framework of the European ARTificial Intelligence Lab, which is co-funded by the Creative Europe Programme of the European Union and the Austrian Federal Ministry for Arts, Culture, Civil Service and Sport.