Is it possible to create the doppelganger of someone using only their personal Google data? This question stood at the core of the project Made to Measure. Using personal online data, the group Laokoon created a doppelganger of a person they did not know, telling “her” story. The spectacular experiment can be experienced on an interactive storytelling website.
In this Journey, Laokoon cinematically recorded the installation of Made to Measure at this year’s Ars Electronica Festival and captured the reactions and impressions of the audience. Complemented by excerpts from interviews with experts who explain how the information collected is used for profiting from people’s weaknesses, insecurities, illnesses and addiction potentials.
These video commissions are presented in the framework of the European ARTificial Intelligence Lab, which is co-funded by the Creative Europe Programme of the European Union and the Austrian Federal Ministry for Arts, Culture, Civil Service and Sport.