YAIR – Your Art is Reality

Thu Sep 5, 2019, 10:00 pm - 11:59 pm
Fri Sep 6, 2019, 1:00 pm - 5:30 pm
Fri Sep 6, 2019, 7:00 pm - 11:59 pm
Sat Sep 7, 2019, 1:00 pm - 5:30 pm
Sat Sep 7, 2019, 7:00 pm - 11:59 pm
Sun Sep 8, 2019, 1:00 pm - 5:30 pm
Sun Sep 8, 2019, 7:00 pm - 11:59 pm
Mon Sep 9, 2019, 1:00 pm - 5:30 pm
All times are given in Central European Time (CET / UTC +1).
St. Mary’s Cathedral
Attention: Changed opening hours on THU 5.9. only from 22:00 - 00:00

YAIR seeks to preserve digital cultural heritage, standardize ownership and provide free public access to digital artworks. From video & photography to VR & AR, YAIR is working across all digital media, building a secure, convenient, standardized and tokenized ecosystem for the digital arts on a blockchain infrastructure.

To do this, YAIR is establishing a foundation with a community of experts in the field of contemporary art. Through it, artists, collectors and institutions can join forces to build a platform that will pave the way for a new generation of digital artists. The YAIR foundation will actively promote new media arts via exhibitions and PR to support international digital artists in sharing their work and to engage with the latest tech, enabling them to truly unleash the power of the digital arts.

YAIR is creating new ownership models for collectors by using blockchain to sell participation rights (via tokens) for an emerging economy of artwork IP licensing. A new form of art collecting in the digital era is about to be unleashed.



  • Directors: Leonardo Lüpertz, Anna Jill Lüpertz
  • Curator: Hong Yu
  • Owners: Leonardo Lüpertz, Florian Braeunig