Mobile Exhibition Truck
Lagermax Lagerhaus und Speditions AG presents its various business fields, visions and an impressive company history of over 100 years in a specially constructed mobile container under the slogan “Future of Logistics”. The design and implementation of this “mobile showroom” were handled by Ars Electronica Solutions, including concept development and design and exhibition layout.
A special highlight of the showroom is the interactive history wall, which offers visitors the fascinating opportunity to dive deep into the company’s history and obtain valuable information about the development of Lagermax Lagerhaus und Speditions AG.
The mobile exhibition truck “futurespace” uses advanced Augmented Reality (AR) technology to offer visitors an interactive and immersive experience. AR tablets allow visitors to seamlessly embed virtual information and objects into the real world, allowing them to experience first-hand the optimal placement of goods and logistics flows. This allows visitors to playfully explore the impact of different logistics decisions and strategies and develop a better understanding of the challenges and opportunities in the logistics industry.
The exhibition in the “Futurespace” also offers visitors the opportunity to discover the latest trends and developments in the logistics industry. Megatrends such as globalisation, mobility and ecology are vividly explained to provide a comprehensive understanding of future developments in logistics. The combination of technology and interactive elements in this mobile space creates an exciting and educational experience that invites visitors to look at the future of logistics from new perspectives and experience the innovative power of Lagermax Lagerhaus und Speditions AG.
© A 365
Manuela Gruber, MyTrinh Müller-Gardiner, Markus Wipplinger, Stefan Dorn, Dominik Trichlin, Andreas Pramböck, Patrick Müller
Klaus Dieterstorfer, Florian Cossee / Peak Impact