voestalpine WireRod Austria – Industrial Design
The voestalpine Wire Rod Austria GmbH produces steel products for the most demanding uses in the auto industry, energy sector and mechanical engineering field. At the company’s Donawitz facility, voestalpine is currently building on of the world’s most modern wire- rod plants; the centerpiece is a 100,000-sq.m² plant complex. In order to provide for visitors’ tours, voestalpine and Ars Electronica Solutions have launched a collaborative conceptioneering phase.
The resulting design concept is meant to yield a new and innovative form of presenting the technological highlights of this industrial facility. Even from afar, an imposing metal sculpture announces the unique design of this rolling mill. An all-encompassing guidance system and media installations integrated directly into plant’s architecture show the unique and innovative approach of this rolling mill.
Klaus Dieterstorfer, Stefan Dorn, My Trinh Müller-Gardiner, Petros Kataras, Pascal Maresch, Patrick Müller, Dietmar Peter, Stephan Pointner, Andreas Pramböck, Gerald Priewasser-Höller, Markus Wipplinger &